EP #537 How This Kickstarter Game Raised $115,334 (With NO Experience) | Know Thyself
Description
Do you think a board game can change how people connect?
In this episode of Crowdfunding Demystified, I sit down with Phil Parkinson, the entrepreneur who raised over $115,000 for his game Know Thyself, a social tool disguised as a board game.
He turned his non-game background into a strength. He built a meaningful idea. He built an audience. He built assets.
You'll discover:
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Why launching a board game today means more than fantasy and meeples
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How a $1 pre-launch splash page can create a wave of backers at launch
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Why is customer service after the pledge part of your marketing engine
This episode is packed with insight for anyone launching a crowdfunding campaign, especially if you're navigating a saturated category. Ready to build a real human connection through your project? Then dive in now.
Resources and Tools Mentioned:
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Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist
United States
